Hi! I’m Coach Sheila J
Founder of Master U Coaching
Author • Confidence + Identity Coach
Creator of the S.H.I.N.E. Framework
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Hi, I'm Coach Sheila J, founder of Master U Coaching, author of You're Special Too, and creator of the S.H.I.N.E. Framework.
I help girls and women stop shrinking, build confidence + power, shift limiting stories, and embrace who they were created to be.
Through coaching, workshops, speaking engagements, and transformational experiences, I guide women and girls to recognize their value, own their voice, ignite their gifts, and shine boldly.
Because your light was never meant to be dim.
“Working with Coach Sheila J at Master U Coaching has been the greatest experience for me and my business! Sheila J keeps me accountable to my vision, encouraging me into a deeper mindset. She gives me tools to take action and then guides me into a new way of moving forward. I love how she listens to not just my words, but my heart. She is patiently helping me grow in my business by developing and structuring my systems of operation. But she cares about more than my business's success. She wants to see ME win! Thanks to Coach Sheila J, I am learning how to become a better me by discovering my own self worth and value! I am so grateful for her amazing service!”
― RaShonda Plants